By CANDY ADAMS Original Source Rookies and budget-conscious exhibitors alike often make their trade show debuts with portable exhibits. Their thinking: Start small and work your way up. There's nothing wrong with that philosophy, as long as you have a strong marketing plan and realistic...

By AppleDisplays.com Attending a Trade Show is expensive. You will have to consider the raw space, displays, give-aways, plane tickets, hotel accommodations, food and more. And it might take up to a year to actually attend an event like this, so taking advantage of deep...

By Linda Armstrong Original Source Often disregarded as insignificant bits of fluff, tabletops have just as much as heart and chutzpah as big dogs twice their size. But to make the most of these agile little fellas, you need to understand both the breed and...

By Penn Arthur Original source Multimedia tools not only add a high-tech feel to your exhibit and brand; they can also increase the amount of information available to attendees, generate attention, increase retention, and even save you a significant amount of money compared to the...

By Candy Adams Original Source Not every exhibitor has the luxury of building a behemoth booth to help it stand out on the trade show floor. In fact, a great many marketers have to make do with modest little 10-by-10-foot booths. But just because your...

By Bob McGlincy Exhibit City News Trade Shows really work: they are a unique three-dimensional environment, combining elements of marketing, advertising and sales. They bring targeted buyers and sellers together in one place and at one time. Trade Shows magically transform an empty convention center...

Original Source Planning your trade show will increase its value. Business-to-business marketers actually invest more money on trade shows than any other marketing medium. That's because trade shows give greater access and influence on buyers that cannot be replicated in anywhere else. The Center for...

by Lee Ann Obringer Original Source Do you really know how Trade Shows Work? You've just been put in charge of planning the company's trade show activities for the year and you have no idea where to begin. Maybe you've attended a trade show before...

By Linda Armstrong Exhibitors Magazine  f you want to look your best, these are the most 10 graphic mistakes you have to avoid. Typical show visitor is a reluctant and cautious creature with a busy schedule. He seldom approaches an unfamiliar exhibitor directly and asks,...