By Penn Arthur Original source Multimedia tools not only add a high-tech feel to your exhibit and brand; they can also increase the amount of information available to attendees, generate attention, increase retention, and even save you a significant amount of money compared to the...

By Bob McGlincy Exhibit City News Trade Shows really work: they are a unique three-dimensional environment, combining elements of marketing, advertising and sales. They bring targeted buyers and sellers together in one place and at one time. Trade Shows magically transform an empty convention center...

Original Source Planning your trade show will increase its value. Business-to-business marketers actually invest more money on trade shows than any other marketing medium. That's because trade shows give greater access and influence on buyers that cannot be replicated in anywhere else. The Center for...

by Lee Ann Obringer Original Source Do you really know how Trade Shows Work? You've just been put in charge of planning the company's trade show activities for the year and you have no idea where to begin. Maybe you've attended a trade show before...