By CANDY ADAMS Original Source Rookies and budget-conscious exhibitors alike often make their trade show debuts with portable exhibits. Their thinking: Start small and work your way up. There's nothing wrong with that philosophy, as long as you have a strong marketing plan and realistic...

By Candy Adams Original Source Not every exhibitor has the luxury of building a behemoth booth to help it stand out on the trade show floor. In fact, a great many marketers have to make do with modest little 10-by-10-foot booths. But just because your...