Attending a Trade Show is expensive. You will have to consider the raw space, displays, give-aways, plane tickets, hotel accommodations, food and more. And it might take up to a year to actually attend an event like this, so taking advantage of deep discounts while you wait with your Trade Show Display provider is definitely a good idea that you may want to consider.
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Not every exhibitor has the luxury of building a behemoth booth to help it stand out on the trade show floor. In fact, a great many marketers have to make do with modest little 10-by-10-foot booths. But just because your exhibit space is small doesn’t mean you have to think small and expect a matching, miniature return on investment.
Trade Shows really work: they are a unique three-dimensional environment, combining elements of marketing, advertising and sales. They bring targeted buyers and sellers together in one place and at one time.
Trade Shows magically transform an empty convention center into a magnificent marketing extravaganza, a business carnival pulsating with energy and excitement. Take a moment, if you will, and imagine such a place.