Rookies and budget-conscious exhibitors alike often make their trade show debuts with portable exhibits. Their thinking: Start small and work your way up. There’s nothing wrong with that philosophy, as long as you have a strong marketing plan and realistic expectations for the outcomes. Case in point, you’re probably not going to make much of a lasting impression on attendees at a huge show like, say, the International Consumer Electronics Show with a modest portable exhibit – especially if you’re new to the scene. However, that portable property might at least introduce your company to attendees.
A trade show, product exhibit or vendor showcase represent an excellent opportunity to present your company and its products to an audience looking for new ideas and innovation in a specific field. And not always one has the opportunity to travel with a team or support. That’s when a lightweight and easy-to-setup display is certainly needed.
Multimedia tools not only add a high-tech feel to your exhibit and brand; they can also increase the amount of information available to attendees, generate attention, increase retention, and even save you a significant amount of money compared to the cost of reprinting graphics and brochures. Here, then, are several additional benefits to switching out printed graphics and brochures for interactive media. Surely, doing so adds a tech-sexy appeal to your booth, but it offers several other benefits as well.
If you are in the market to innovate and replace your monotonous rollup or retractor, to have something more than a banner on a stick, to create a better impact for your brand, to keep up with the times, look no further.
2013 was the year for new releases here in AppleDisplays.com
We introduced several types of iPad kiosks and stands to fit almost any budget and needs, and we will continue planning and designing new ways to add impact to your trade show presentation with innovative approaches to classic displays for 2014.