At the beginning of every year companies plan out their trade show marketing budget for the upcoming season. And the real limit on attendance to these events or their marketing expenditures will be the sum of costs for displays, shipping, set-up, travel costs and more.
Rookies and budget-conscious exhibitors alike often make their trade show debuts with portable exhibits. Their thinking: Start small and work your way up. There’s nothing wrong with that philosophy, as long as you have a strong marketing plan and realistic expectations for the outcomes. Case in point, you’re probably not going to make much of a lasting impression on attendees at a huge show like, say, the International Consumer Electronics Show with a modest portable exhibit – especially if you’re new to the scene. However, that portable property might at least introduce your company to attendees.
A trade show, product exhibit or vendor showcase represent an excellent opportunity to present your company and its products to an audience looking for new ideas and innovation in a specific field. And not always one has the opportunity to travel with a team or support. That’s when a lightweight and easy-to-setup display is certainly needed.
If what you need is the ability to transport a full backdrop display by yourself easily, and by “transport” we mean really handle a small, light-weight package that won’t be like these large wheeled molded-plastic exhibit cases that weigh in at around 100 pounds and are billed as “portable” but at the end this term becomes a misnomer after you’ve schlepped these allegedly portable cases across any distance, keep the old adage in mind – good things do come in small packages. VIEW THE FULL ARTICLE
Multimedia tools not only add a high-tech feel to your exhibit and brand; they can also increase the amount of information available to attendees, generate attention, increase retention, and even save you a significant amount of money compared to the cost of reprinting graphics and brochures. Here, then, are several additional benefits to switching out printed graphics and brochures for interactive media. Surely, doing so adds a tech-sexy appeal to your booth, but it offers several other benefits as well.