Showcasing your business and services at a Trade Show can be time consuming and stressful, but with the use of new technology to engage your audience and expand you business, the experience can be very rewarding. An iPad is very attractive to those who walk past your booth, and will entice them to stop and experience your content on something that they are comfortable with. Once your company realizes that they want to display an iPad kiosk, questions such as: how do I determine the best way to display our company information? Do I need to develop an application myself? will arise. This intuitive tablet can showcase videos, new products and demonstrations in a digital and interactive format. Trade show attendees can freely navigate the content and select material based on their unique interests. Not only will these tablets attract the attention of prospects, iPads make it easier than ever to collect leads and custom-tailor your trade show marketing. You will benefit from using a pre-existing app in the short term, and may consider developing their own in the future if the market calls for it.
These are the best iPad Apps for your company to use at a Trade Show:
1. Search, send, and sell your products with FatStax
This sales productivity app enables floor salesmen to easily search for and send your product info to interested buyers. Exhibitors can easily search through the product database in a neutral space using the iPad kiosk stand, and walk through the buying process with the customer, on the spot.
The perfect tool for market or product research, in-store customer feedback, lead capture, trade shows, conferences, events, mall intercepts, marketing and any face to face or kiosk data collection. This app works perfectly with the Armodilo as consumers will be engaged to your survey on the recognizable iPad and the most approachable display stand.
Additional features from a regular PowerPoint app, users can explore the content of your organization with ultimate flexibility. This app can view presentations that are PDF format, meaning they can be easily viewed, and sent to anyone who would like follow-up information. Additionally the presentation can be conducted simultaneously between other iPad devices.
Showcase the prize wheel experience at your booth, and watch the crowds form out of nowhere as people line up to interact with the iPad and iPrizeWheel technology. This app is perfect for trade shows and live events, and you can easily customize the game to suit your company image.
If you want to store your video inside the device instead of streaming it, Air Video will convert it for you to iPad friendly format. Videos will catch your customers’ attention in seconds, and friendly display stand configuration invites them to approach your company’s booth resulting in more high quality leads.
Capture sales leads by entering a badge number or scanning a QR code. Leads are backed up and synced on a secure website. iLeads works with or without an internet connection to help trade show exhibitors identify the best prospects.
CamCard reads business cards and save instantly to phone Contacts. It syncs all your cards across smartphones, tablets, computers and the web app.Brand new AR Card feature allows you to better demonstrate yourself, your products and company by adding various contents in text, graphic, video, audio or file formats. It keeps you posted with the latest updates of your partners and help you attract more business opportunities.
Square’s free card reader, free point of sale tools, and simple pricing make it easy for you to run your business from your counter or your pocket. Pay just 2.75% per swipe for all major credit cards—no merchant accounts or hidden fees. Funds from swiped payments are deposited into your bank account in 1-2 business days.
10. Collect Facebook likes and add Twitter followers from anywhere with OnSpot Social
OnSpot Social is an iPad application that allows business owners to grow their social media community, as well as, collect email addresses for their email marketing list from a physical location. Simply set up an iPad Kiosk at your trade show booth, purchase a 1 week subscription from OnSpot Social, and convert trade show visitors into online connections.
Finally, some words of advice: Take proper precautions before making the iPad part of your next exhibit. Be sure your booth staff is trained on using the iPad beforehand. While at the show, turn off the iPad time lock to prevent it from entering sleep mode while showing videos. iPad’s have long battery lives, but keep power strips and chargers on hand just in case. Finally, understand that you can’t rely only on Wi-Fi. Thousands of trade show attendees will be accessing Wi-Fi at the same time which can cause it to slow or even crash, so consider the rent a wireless network and router from the show, turn a cell phone in your booth into a hotspot or add a 3G network to your devices.