At the beginning of every year companies plan out their trade show marketing budget for the upcoming season. And the real limit on attendance to these events or their marketing expenditures will be the sum of costs for displays, shipping, set-up, travel costs and more.
If you truly want to spend the least amount of money while keeping a high quality look of your company on a trade show, you need to consider the newest exhibit systems available in the market. You will not only innovate but also will save a considerable amount in shipping and drayage costs, which can be the biggest non-booth related expenses one can accrue on any given trade show.
Consider our new Hero System. The Hero offers the ultimate in marketing power with it’s tool-free, strong and lightweight hardware and easy-to-change graphics.
Rookies and budget-conscious exhibitors alike often make their trade show debuts with portable exhibits. Their thinking: Start small and work your way up. There’s nothing wrong with that philosophy, as long as you have a strong marketing plan and realistic expectations for the outcomes. Case in point, you’re probably not going to make much of a lasting impression on attendees at a huge show like, say, the International Consumer Electronics Show with a modest portable exhibit – especially if you’re new to the scene. However, that portable property might at least introduce your company to attendees.