Do you really know how Trade Shows Work? You’ve just been put in charge of planning the company’s trade show activities for the year and you have no idea where to begin. Maybe you’ve attended a trade show before so you have an idea of what they are, but planning and managing the process is a whole other animal. Trade shows are one of the best ways to get in front of your customers and prospects, but how do you decide which shows are best? How do you budget for them, how do you decide what kind of display you need, and how do you make sure you get back more than you put into it? VIEW THE FULL ARTICLE
If you want to look your best, these are the most 10 graphic mistakes you have to avoid. Typical show visitor is a reluctant and cautious creature with a busy schedule. He seldom approaches an unfamiliar exhibitor directly and asks, “So who are you guys and what do you do?”
Instead, he hangs back, studies the booth, and reads the back wall to learn why he should spend one more minute at your exhibit.
In most small exhibits, the graphics are the exhibit. They provide attendees with