Often disregarded as insignificant bits of fluff, tabletops have just as much as heart and chutzpah as big dogs twice their size. But to make the most of these agile little fellas, you need to understand both the breed and proper handling. Here, then, are 12 tricks and techniques to turn your potent powerhouse into a top performer. VIEW THE FULL ARTICLE
Showcasing your business and services at a Trade Show can be time consuming and stressful, but with the use of new technology to engage your audience and expand you business, the experience can be very rewarding.
An iPad is very attractive to those who walk past your booth, and will entice them to stop and experience your content on something that they are comfortable with. Once your company realizes that they want to display an iPad kiosk, questions such as: how do I determine the best way to display our company information? Do I need to develop an application myself? will arise. VIEW THE FULL ARTICLE
Multimedia tools not only add a high-tech feel to your exhibit and brand; they can also increase the amount of information available to attendees, generate attention, increase retention, and even save you a significant amount of money compared to the cost of reprinting graphics and brochures. Here, then, are several additional benefits to switching out printed graphics and brochures for interactive media. Surely, doing so adds a tech-sexy appeal to your booth, but it offers various other benefits to boot.
Not every exhibitor has the luxury of building a behemoth booth to help it stand out on the trade show floor. In fact, a great many marketers have to make do with modest little 10-by-10-foot booths. But just because your exhibit space is small doesn’t mean you have to think small and expect a matching, miniature return on investment.
Have you walked into your favorite retail store, restaurant, or mall recently only to see a shiny new iPad staring back at you? Businesses around the world are starting to realize the many benefits putting an iPad in their store offers. iPad, along with other tablets, are revolutionizing so many different industries, and it appears that businesses are beginning to take notice. With the coming trend of using an iPad at a physical location to engage consumers taking shape, why not take this idea one step further?