Multimedia tools not only add a high-tech feel to your exhibit and brand; they can also increase the amount of information available to attendees, generate attention, increase retention, and even save you a significant amount of money compared to the cost of reprinting graphics and brochures. Here, then, are several additional benefits to switching out printed graphics and brochures for interactive media. Surely, doing so adds a tech-sexy appeal to your booth, but it offers various other benefits to boot.
Not every exhibitor has the luxury of building a behemoth booth to help it stand out on the trade show floor. In fact, a great many marketers have to make do with modest little 10-by-10-foot booths. But just because your exhibit space is small doesn’t mean you have to think small and expect a matching, miniature return on investment.
Have you walked into your favorite retail store, restaurant, or mall recently only to see a shiny new iPad staring back at you? Businesses around the world are starting to realize the many benefits putting an iPad in their store offers. iPad, along with other tablets, are revolutionizing so many different industries, and it appears that businesses are beginning to take notice. With the coming trend of using an iPad at a physical location to engage consumers taking shape, why not take this idea one step further?