Multimedia tools not only add a high-tech feel to your exhibit and brand; they can also increase the amount of information available to attendees, generate attention, increase retention, and even save you a significant amount of money compared to the cost of reprinting graphics and brochures. Here, then, are several additional benefits to switching out printed graphics and brochures for interactive media. Surely, doing so adds a tech-sexy appeal to your booth, but it offers several other benefits as well.
Since the launch of Apple’s iPad in 2010, Nasdaq reports that this tablet has become the hottest-selling electronic device ever. While the iPad was initially used for internet surfing and reading, developments of new applications and software are enabling the iPad to become a staple feature of trade shows, presentations and retail locations. This has been the most innovative device in the history of Trade Show management.
If you are in the market to innovate and replace your monotonous rollup or retractor, to have something more than a banner on a stick, to create a better impact for your brand, to keep up with the times, look no further.